About PinIt
Hidden gems
belong to everyone.
We're building the tool that gets people outdoors. And a community that makes it better for everyone.
Our founding belief
Built to challenge
the norm.
PinIt was born from a simple frustration: the world is full of extraordinary places, but too many services keep them behind a paywall. We think that's wrong.
Founded in 2024, PinIt is built on the belief that access to the world's hidden gems should be free. For every explorer, everywhere, always. No gatekeeping. Just the map.
Our mission
To be the tool that gets
the world truly outside.
Not just scrolling past beautiful places. Actually going. PinIt exists to lead someone to a waterfall they'd never have found, a viewpoint that stops them in their tracks, a place that becomes a story they tell for the rest of their life. And to build the community of explorers who make that happen for each other, every single day.
What we stand for
The principles behind the pin.
What guides us, and the community we're building together.
Exploration
We believe in the thrill of discovery: hidden waterfalls, secret viewpoints, places the crowds haven't found yet. Seeking them out is what we're built for.
Community
The best travel tips don't come from algorithms. They come from people who've actually been there. We're building the community that makes that sharing happen.
Authenticity
Every pin on PinIt was placed by someone who's been there. Real coords, real photos, real tips. Not what a travel brand wants you to see.
Responsibility
The places we love are worth protecting. We promote travel that respects local communities, ecosystems, and the hidden gems themselves.
Adventure
We believe the best experiences live just outside your comfort zone. PinIt exists to help you find them and give you the confidence to go.
Openness
Discovery shouldn't have a price tag. Every location on PinIt is free to see, because that's the way it should always have been.
The Explorer Pledge
Explore freely.
Leave nothing behind.
PinIt gives you access to places most people will never find. With that comes a responsibility to leave them exactly as you found them. The Explorer Pledge sets out how we expect every member of our community to show up.
Read the pledge
Join the community
Your next adventure
is already pinned.
Explorers have already dropped pins on places that'll take your breath away. Join them, add your own, and be part of the community that's changing how the world gets explored.